As a result of his contrarian spirit, this year’s Setsubun will also be corned beef ehoumaki at Sendagi Koshizuka.

For me, there is a feeling that I don’t want to be a part of the cultural customs imposed by the media.

Of course, “impose” may be the wrong word, but for example, I dislike Valentine’s Day, Christmas, and other events such as Keihoumaki and Halloween.

Having spent my adolescence in a boys’ school, I was never exposed to Valentine’s Day culture, which I believe is one of the reasons for my difficult personality.

Furthermore, when I was an adolescent, the bubble economy was at its peak, and there was a lot of clamor about how wonderful it was for men and women to spend large sums of money on relationships. In reaction to this, I became antipathetic toward these events.

But as I got older, my personality became more rounded.

We can now embrace and then let go of the four seasons and enjoy these cultures in the same way that our own avatars exchange clothes in an online game.

I think it goes hand in hand with the elderly’s love of flowers, birds, wind, and the moon.

Normally, it would be better to notice small changes in the changing seasons, but since I am in the midst of a consumer culture, I purchase items related to seasonal events and try to experience the four seasons.

So today is Setsubun, so I am going to eat Keihomaki.

When the ehomaki culture first came to the attention of convenience stores and major supermarkets, the most popular items were those with seafood as a garnish.

Perhaps it is because many customers gave up and accepted the higher price, thinking that “seafood is the only way to go,” but what do you think?

However, it is not possible to sell futomaki rolls filled with kanpyo, cucumber, and omelet for 1,000 yen each, for example. On the other hand, if you sell them for 300 or 400 yen, you will not get the PR effect of “Setsubun is ehoumaki! would not have the PR effect of “Setsubun is ehoumaki! In the distribution industry, making flashy futomaki is an indispensable condition for boosting the ehomaki culture.

For this reason, I’m not too keen on it yet, but while I’m on board with the ehomaki culture, I’d like to avoid “seafood ehomaki” and look for something else to eat.

Then, I bought a ehoumaki from the butcher store Sendagi Koshizuka. As one would expect from a butcher store, the contents are corned beef.

For myself, I felt a bit of a sense of accomplishment from the unexpected strategy of “corned beef ehomaki”. However, upon further reflection, I remembered that I had bought the exact same corned beef ehoumaki last year. It wasn’t unexpected at all.

In fact, when I searched past articles on this site, I realized that I had written many times that we should not let the media dance all over us. It was as if I had not learned my lesson.

Next year, I will make my own ehomaki for the first time in a while.

It would be interesting to make it with something that is not vegetable, fish, or meat…such as crickets, fruit flies, or base food.It would be interesting to make it with something that is not vegetable, fish, or meat…such as crickets, fruit flies, or base food.



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